On Wednesday evenings at IM West, Michigan State University students may spot two large groups of women lifting together — cheering, laughing and pushing their limits. It’s more than just a workout.

Dawn, a new and upcoming mobile app, seeks to make the fitness landscape on college campuses more accessible, social and vibrant for young women. “No more feeling scattered trying to find what ...

Fitness is big business; globally, the total market share of the fitness club industry alone is over $87 billion, according to 2021 findings from Statista, a market and data research firm. (That same ...