If there’s one thing women know about outdoor gear, it’s that "shrink it and pink it" doesn’t cut it anymore. Gone are the ...

It’s one thing for a brand to use women’s empowerment as a marketing tactic. It’s another to actually empower women. Businesses with savvy advertising teams know that all too well, and often bank on ...

A local artist and running enthusiast drew a trail map of parts of Phoenix to guide women runners on where dangerous situations have occurred. A study commissioned by Adidas says more than 90% of ...