Fender wrangles Godzilla for a monster guitar collaboration – featuring two company firsts

As well as an otherworldly $36,000 Custom Shop Stratocaster with a Godzilla roar button, two Made in Japan models are also packing some flashy new tech ...
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Fender’s Godzilla Guitars Celebrate 70 Years of Japan’s Atomic Icon

When two cultural forces collide, the effect can be nothing short of earth-shaking. That’s certainly the case with the epic ...
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I went behind the scenes at Fender Japan to find out why its guitars are so radically different – and what’s stopping them reaching the US

Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.
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Fender Japan celebrates the ’60s with the return of its Traditional Collection

Fender Japan has launched the roster for its 2025 Made in Japan Traditional collection, featuring a suite of 1960s-inspired builds that are sure to seduce vintage enthusiasts. As the name suggests, ...