Ever since Anu Shukla launched RubiconSoft Inc. three years ago, she and her team have been so busy building the business that there’s been precious little time to hunt for new clients. The online ...

(Original Caption) 1/1/1967-Los Angeles, California-Green Bay's Vince Lombardi(R) shown with Jim Taylor,(31), and Bart Starr,(15), on the sidelines during the Super Bowl game against the Kansas City ...

For businesses that need to build a customer pipeline by responding to or creating demand, social environments like Meta's apps can offer what traditional lead generation methods like direct mail or ...

Dealership sales leads declined in 2023 because of high interest rates, pricey vehicles and excessive inventory. At the same time, viable digital leads and the ability to turn them into sold vehicles ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Tech startup Clearbit has launched a new app called Connect that aims to replace the popular email add-in features that LinkedIn removed from Rapportive. The new tool includes a handful of APIs that ...

Investors valued the company, which describes its core user as a kind of marketing engineer, at $3.1 billion. By Michael J. de la Merced The business of drumming up new business leads is a fairly ...