A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

And now a page from our “Sunday Morning” Almanac: September 4th, 1957, 59 years ago today ... the day Americans got their first look at a brand new car. Named for Henry Ford’s son, who had died years ...

When the Monterey Car Week caught the attention of the world this year, this golden 1958 Ford Edsel Citation was a recording breaker ...

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

Ford introduces the Edsel brand on Sept. 4, 1957 -- fittingly called “E Day.” The Blue Oval had grand plans for the brand, which was named after Edsel Ford, Henry Ford’s son and the father of longtime ...

On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...

Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day in 1957, Ford Motor Company (NYSE:F) unveiled the Edsel. Where The Market ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...