There’s been a lot of buzz online, particularly on automotive forums and YouTube channels, about the possibility of a new Ford Ranchero. Many unofficial renderings and concept images have surfaced ...

Ford will unveil its new compact EV platform on August 11, and a compact pickup truck is rumored to be the first vehicle to use it. Based on a new trademark application that Ford filed with the USPTO ...

Ford's upcoming midsize electric pickup truck might revive a classic nameplate, according to a recent patent filing. The American automaker is teasing a groundbreaking electric vehicle (EV) that could ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. View post: Would You Be At Fault ...

If Ford had a plan to market the original Ranchero of '57-and if Chevrolet had one for the El Camino that came along two model years later-it's hard to determine what they were. Reflecting back some ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

It seems that big and expensive full-size all-electric pickup trucks are a losing bet these days, according to some opinions, and the Ford Motor Company has quickly reworked its strategy to avoid ...

Ford has filed a trademark for the name "Ranchero," which could be an indicator of its reported upcoming EV mid-sized pickup truck. The new trademark was filed with the United States Patent and ...

From 1957 to 1979, Ford produced the intriguing Ranchero pickup, officially classified as a ‘coupe utility’ vehicle or a ‘ute’ in Australia, where it had its own Falcon Ute counterpart. The Ranchero ...

The subject of storage is a deep one, indeed. Here at the family compound you might see muscular classics out to pasture. Let's call those cars "pasturized." Over yonder is a weathered old barn. Its ...

It was a clever idea, combining Ford’s 1957-59 two-door station wagon platform to make a car-like cab with a cargo bed. But these were a long way from being the first car/truck combinations. Hudson ...

On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...