Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Apr 18, 2024, 06:41pm EDT This article is more than 2 years old.

In today’s truck market, almost everything is off-road-focused. Nearly every pickup, SUV, and yes, family crossover either has a rugged-sounding name or at least one four-wheeling-adjacent trim ...

The Ford Maverick knocked our socks off when it debuted for the 2022 model year, and why wouldn’t it? It’s something of a “white space” product, as the marketing people say — a vehicle that’s not ...

Here's the quote of interest from the automaker's third quarter earnings report: "Ford Blue is rolling out new derivatives of its iconic nameplates, which are hugely popular with customers and ...

Use the table of contents to jump to a section The Blue Oval brand continues to rewrite the rulebook for compact pickups with ...