Ford may scrap money-losing F-150 electric truck
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Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...
Ford’s U.S. sales climbed 1.6 percent year-over-year to 174,584 vehicles, with pickups leading the charge. The company sold ...
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The Ford F-150 Lightning Was Supposed To Transform The Industry. Now, Ford May Pull The Plug
But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...
Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...
Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...
The future of the Ford F-150 Lightning, the brand’s electric full-size truck, has been called into question. A fire in ...
Ever since the venerable Crown Victoria became the de facto king of cop cars, Ford's grip on that market has been tighter ...
It’s a money-losing truck, and Ford has lost $13 billion due to EVs since 2023. It sold 33,500 Lightning trucks in 2024 while ...
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