Green is back. G. Loomis line, a Shimano brand, introduced the IMX Pro Green rods at ICAST 2025. Built for demanding inshore sessions, the IMX-Pro Green series incorporates advanced componentry and ...

Transparency Note:The gear reviewed in this article was provided to me at no cost for evaluation. The views and assessments presented are entirely my own. If you buy something via one of our links, we ...

We had an opportunity to meet up with the top fishing rod and reels manufacturers at ICAST to see what they had in store for the year ahead, and we weren’t disappointed with the tackle heading for ...

WOODLAND — Gary Loomis has reeled in thousands of fish. His passion for designing rods to catch them has helped Woodland spawn a cluster of rod manufacturers revered by anglers across the country. The ...

FULTONDALE, Alabama - Gary Loomis, well-known among freshwater angling circles as a designer of rods and blanks in the industry, will visit Fultondale Friday for a meet-and-greet event at Grabow ...

Determining the best fishing rod is not as easy as it may seem. Every year, new models and materials flood the market, and anglers always have something to say. Some prefer cork grips and classic ...

We are combing the floor at ICAST 2025 for the best new gear in fresh and saltwater fishing. As far as rods go, the theme is new lightweight, inshore rods for saltwater anglers. But there are still ...

Just think of it as the legal battle of Loomis the company versus Loomis the man. G. Loomis Inc., the Woodland-based maker of fishing rods, is suing Gary Loomis, who launched the company in 1982 and ...