No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close ...

When Ben Tsujiura, Gap's Head of Merchandising for Men’s & Collabs, got down to the archive, I asked him about the state of ...

The whirlwind of re-branding occurring over the past few months has left the blogging world in a tizzy. When Apple decided to change the iTunes icon as the result of an updated version of the music ...

UPDATE: Between the Lines of Gap's Explanation for Changing Its Logo The Gap's redesign of its logo bears all the signs of morphing into a full-fledged PR disaster. Yesterday, the 24-hour-old logo was ...

Gap will return to using its 20-year old “blue box” brand logo with GAP written in white and abandon the new logo which had GAP written in black with a graduated blue box at the top right corner. The ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that. The Church publishes the Monitor ...

You can find deals on Gap’s core essentials that anchor casual wardrobes: the logo hoodies that practically defined ’90s mall culture, straight-fit denim that actually fits and those basic T-shirts ...

About the same time as the much-maligned new Gap logo made its infamous debut, the logo also launched a (very, very unofficial) Twitter account of its own. Going by the name of @GapLogo, (s)he makes ...

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Gap is known for its swing-dancing commercials and its iconic logo -- white, all-caps letters in a blue square. This week the clothing company changed that logo. Now it has black letters with a small ...