With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

There are now several generations of Americans with no sewing skills at all. In a recent study conducted by Levi’s, 41% of ...

Gen Z is funding organised crime and terrorism by buying fake designer fashion, Princess Eugenie’s charity has found.

Gen Z is reshaping fashion with comfort-first clothing, minimalist design, and everyday athleisure that fits fast-moving, ...

It’s time to stop talking about Gen Zers as lazy, spoiled, screen-obsessed snowflakes. First, they aren’t kids anymore. Second, there are a lot of them—estimated to be about 25% of the global ...

Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...