Gen Z’s consumer behavior collapsed the traditional marketing funnel. Discovery, validation, and purchase now happen at once, ...

A Gen Z tenant's alleged response to a deposit dispute has caught attention online. According to a widely shared account, the ...

Virgin Voyages and Celebrity Cruises have leaned into influencer marketing to reach this audience by showing the real ...

While Gen Z is at the receiving end of many stereotypes, many of them are simply untrue. Tune in as we debunk some common ...

"One financial mistake that millennials tend to make is not saving enough for retirement," Hamilton said. "Median retirement ...

Young Americans are increasingly relying on social media platforms, where news influencers—not traditional legacy outlets—often hold sway over their news and information diets. Nearly 40 percent of 18 ...

A cursory glance at this weekend’s box office makes one thing clear: the future of cinema is here. Obsession and Backrooms ...

Gen Z homeowners now outpace millennials at the same age. They're more likely to be single and less likely to use help from parents.

Gen Z's new favorite pets.

Gen Zers like affordable, social experiences and are driving demand for anime and video game titles at the theaters.

Single Gen Z women are outpacing the men of their generation when it comes to buying a home. They accounted for 35% of all ...

Reporting on the trend, news site the San Francisco Standard quotes local etiquette coach Rosalinda Randall, who said that inquiries for her services from businesses have risen 50 percent in just the ...