Nostalgia has long influenced pop cultural trends, birthing an economy of its own, with brands that make a comeback, stars ...

Today, everything arrives in the same scroll. An ad, a meme, a breaking news story, a deepfake. No wonder Gen Z doesn't trust ...

The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia ...

Add Yahoo as a preferred source to see more of our stories on Google. Sunlight catches on a pine garland strung with gingham bows and tiny copper bells in Jenna Brooks’ living room. Behind her, ...

It's 2026. But some young people are still reminiscing about 2016, defined jointly by pop culture moments and key points in ...

Gen Z parents often feel nostalgic for Disney Channel shows and Pixar movies from the 2000s more than older animated classics. Sharing childhood favorites like Hannah Montana or Toy Story helps Gen Z ...

Gen Z, in the context of all of the seemingly world-ending doom and gloom of the present, is able to retrospectively ...

Nostalgia sells: Inside the brands using throwbacks to win Gen Z and Millennial shoppers Nostalgia is everywhere. And while yearning for the past is nothing new, its ubiquity in modern marketing and ...

Starbucks is betting big on nostalgia. On Thursday, the coffee giant unveiled a $1 billion restructuring plan that will shutter more than 100 North American cafés, cut 900 non-retail jobs, and remodel ...

With its sleek design and powerful engine, it captured the hearts of many boomers who dreamt of freedom on the open road. But ...

The rise of analog activities is tied to a growing craving for mental clarity. People are exhausted from living inside their ...