Young people are constantly editing themselves online, trimming anything that might come off as embarrassing. It's shaping ...

A survey of Gen Z students showed many searched TikTok for scholarships. It led them to new opportunities—but also ...

There are more trustworthy places than social media to search for college scholarships, consumer advocates said. Here's what ...

Data suggests that young people drink less than other generations. About 39% of men and 31% of women aged 16 to 24 who ...

A new report from research and analytics company The Harris Poll reveals that an increase in advertising and influencer culture, privacy concerns, and other factors are beginning to impact loyalty ...

It started, as most cultural alarms do, on TikTok itself. Earlier this year, a wave of young users began flooding their For You Pages with a simple, mournful question that was dubbed “the great meme ...

Gen Z is transforming music discovery through TikTok, streaming algorithms, and collaborative playlists, while influencers accelerate genre blending and fan engagement. Instagram Reels complements ...

Originally from the song "Doot Doot" by Skrilla, the song has taken a new life of its own. It terrorizes grade schools across the country, coming to life any time anyone says the numbers 6 or 7. After ...

A recurring format on TikTok involves handing a Gen Z-written script to someone over 60 and filming the result. These videos ...

Add Yahoo as a preferred source to see more of our stories on Google. Videos of people timing themselves in silence have racked up millions of views. This is part of a TikTok trend that pushes against ...

TikTok still dominates Gen Z culture, but users say they miss the early days of the platform. TikTok doesn't feel the same anymore, and Gen Z knows it: Compared to a year ago, 43% say TikTok feels ...