Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always ...
Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...
Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...
The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...
A new Gillette commercial calling out “toxic masculinity” has sparked both praise for and criticism of the razor company. The new “We Believe” ad — a 48-second spot that Gillette shared on its social ...
Gillette has no plans to pull a new TV spot that asks if a "boys will be boys" mentality is truly "the best a man can get." Titled "We believe" (and embedded above), the commercial intercuts vignettes ...