An “asset coverage” report rolling out next month will identify underperforming asset groups and suggest adding elements like ...

Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads ...

Maximize your revenue with Google Shopping ads by mastering bid management. Learn effective strategies for optimizing and ...

Overcoming Google Ads budget constraints Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Chat with ...

The EU's General Court overturned a €1.5 billion ($1.7 billion) antitrust fine against Google, initially imposed in 2019. The ...

By considering factors such as experience ... Whether you’re just starting with Google Ads or looking to optimize existing campaigns, the right partner can make all the difference.

A federal judge previously ruled Google violated antitrust laws while maintaining a monopoly with its search engine.

A new Open University programme that tries to funk up its patched-up elbows image with a glimpse behind the scenes of a contemporary cultural phenomenon: advertising. In the first of a series to ...

"Ever feel like your memory's in a fog?" asks the voice-over in a recent television ad for the memory supplement Focus Factor. Cue image of fog dissipating: "It's time to let Focus Factor be your ...

The adtech industry includes an array of products and companies, including supply-side platforms (SSPs), demand-side ...