Google Local Services Ads vs. Search Ads: Which drives better local leads?

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google Ads (Formerly AdWords) Launched 25 Years Ago

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...
adexchanger

Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.
Forbes

Google Ads Vs. Facebook Ads: Differences, Pros And Cons

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Google expands PMax reach with Waze ads

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...