Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

About SocialInsights: SocialInsights is a leading market research firm specializing in social media analytics and digital marketing strategies ... connect more effectively with their audiences.

TikTok suffers the worst from under-reporting on Google Analytics, with 22 times less credit on the platform than it deserves, according to new research. Fospha analysis shows that channels like ...

Social media and online communities provide organizations with new opportunities to support their business-related functions. Despite their various benefits, social media technologies present two ...

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement – but it’s concerns over the ...

With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall ...