Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

Google has left us some helpful clues as to the future of PPC. Here are five predictions every PPC marketer should consider. When I was a kid, my favorite mysteries were the Sherlock Holmes novels by ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Facebook has had some ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...

In Google’s words, “AdWords should be more about your business, and less about our product.” Though the company hasn’t revealed much more than that, it’s clearly going to make an effort for the ...