Gucci‘s newest kicks have no need for leather. The luxury label is now making an animal-free material called Demetera that will be featured on new editions of brand’s Basket, New Ace and Rhyton shoes.

MILAN — After two years of in-house research and development, Gucci today is unveiling an innovative and groundbreaking animal-free luxurious material called Demetra. Demetra contains upward of 77 ...

Gucci has unveiled its latest sustainable innovation, introducing a new leather alternative titled Demetra on three sneakers. The new material is animal-free, and contains more than 77% plant-based ...

Gucci will start using a new material made up of “animal-free” leather and other sustainable resources, the Italy-based luxury fashion brand announced Thursday. According to details shared with The ...

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