1862: Guinness adopts the harp logo as its brand ... "noitulovE" shows the evolution of three Guinness-drinking guys from the primordial ooze to the present day—entirely in reverse.

It showcases the evolution of the logos of more than 50 well-known brands, including Coca-Cola, Guinness, Colgate, and Goldman Sachs.

If you were asked to conjure an image of a typical Guinness drinker you might picture an elderly flat-cap-wearing gentleman or a rowdy rugby lad. But in an unlikely turn of events, times have changed.

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the ...

Guinness has never been so popular, with sales booming globally, Gen Z discovering its charms, and more pub taps than ever in the shape of the famous harp logo. It has something to do with the ...