Hewlett-Packard plans to kick off a new brand advertising campaign Monday, spending hundreds of millions of dollars in an effort to convince businesses of its technology strength. As previously ...
Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...
Behind the campaign was Neelima Burra, then Country Marketing Director of HP India, who described Diwali as the perfect ...
As the back-to-school season opens, a new national campaign for HP personal computers takes young consumers where no teen has gone before: into the minds of their parents in order to "control" them ...
SAN FRANCISCO (Reuters) - Hewlett-Packard Co said on Monday it is launching a $300 million marketing campaign to promote Web-based printing services as it seeks new uses for printers, the company's ...
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