The campaign, which has been created by Grey London, is called ‘Made For Evenings’ and champions Horlicks as the only drink that makes sense in the evening. It is the first TV campaign for the ...

James and William Horlick introduced the humble malted drink, Horlicks, much before the world had seen cameras, telephones, and even tea bags. In the initial years, Horlicks was considered an infant ...

Imagine you are a kid, you see a bottle of Horlicks sitting on top of a table, you slowly take up the bottle, grab a fistful of powder and gobble it down. Sounds like something you did as a kid? Well, ...

This move is in line with the company's vision to be perceived as more than just a health food drinks company. A concerted effort over the last few years has been made to enter allied food and ...

The consumer arm of British pharmaceutical major GlaxoSmithKline is relaunching its largest brand Horlicks for the third time in four years as competitive pressures as well as a slowdown in category ...

Has pre-exam time become a 'season' for advertisers? Exam-time may bring a chill down every student's spine, but who knew that a day would come when brands would also feel the exam season pressure!

In a recent move, Hindustan Unilever Limited (HUL), the company behind Horlicks, has dropped the ‘health’ label and rebranded the drink as a ‘Functional Nutritional Drink.’ This move comes in response ...

A Financial Times report, citing sources, on Tuesday said that GlaxoSmithKline plc GSK is in exclusive discussion with Unilever PLC UL to sell its Horlicks and other nutrition products business to the ...

Horlicks launched its Badhane ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes children ...

Spin doctors have been employed to sell everything from Marilyn Monroe's legs to governments. But seldom have they been paid to change the English language. Horlicks, the night-time malt drink firm, ...