Sometimes you can’t make this stuff up. Wayne Rooney has signed an advertising deal to be the new face of Hovis, an English bread company. Hovis is better known for its TV commercial than its actual ...

The famous Hovis "boy on a bike" ad is coming back with a remastered soundtrack, The Guardian reveals. The '70s ad is arguably one of the most famous commercials -- and, the paper reveals, was Ridley ...

RESIDENTS living on a hill made famous by an iconic advert have described how tourists have flooded the area, playing the ad's theme. Locals living along the cobbled Gold Hill in Shaftesbury, Dorset, ...

Looking for a cosy autumn staycation? You can now stay in the iconic 'Hovis Hill' cottage in Dorset. Nestled on Shaftesbury's prestigious Gold Hill, Button Cottage was made famous by the iconic 1973 ...

Dozens of racers have hauled huge blocks of cheese over their shoulders as they ran up a hill made famous by an iconic 1973 advert for Hovis. They were cheered on while scrambling up Gold Hill, a ...