Crafting a Customer Testimonial Strategy The goal of customer testimonials is to help convince prospective customers to take a leap of faith, if you will, and decide to do business with you, even ...

Testimonials are a powerful way for law firms to market themselves. Best of all, they cost almost nothing and leave your marketing budget intact. There are tips for law firm testimonials that can ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...