Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

I’ve been a professional “namer” for 15 years. (Yes, it’s a real job.) Through my work, I’ve helped dozens of businesses — from startups to the Fortune 100 — find the best names for their companies, ...