Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. The U.S. government is being pressured to mandate ...

Earlier this month, the U.S. Food and Drug Administration proposed food companies use new, front-of-package labels highlighting the levels of fat, salt and added sugar in their products. In issuing ...

Takeaway food became an integral part of our lives. However, despite the convenience of such a service, frequent users have to face its drawbacks: the contents of the food can accidentally leak, the ...

You can tell a lot from the design and color of food packaging. The color of a packet of M&Ms, for example, can tell you whether they’re peanut, regular, crispy or caramel, while a yellow cap on a ...