Stories that relate to what's top of mind for your audience tap into emotion, grab attention and drive recall.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s saturated advertising world, capturing and retaining consumer attention can be ...

For leaders, entrepreneurs, and communicators, mastering the art of earning attention is crucial. Drawing from research and the communication principles that I share with my coaching clients, here are ...

You can improve your PowerPoint presentations by both improving your presentation skills and making better use of the program ...

Leaders can easily adopt this effective communication tool to engage any audience. Great communicators hook their audiences quickly by giving them a reason to care. Steve Jobs was years ahead of his ...

I was five years into my executive coaching practice when I was invited to lead a workshop on “Coaching Skills for Human Resource Leaders” at a global conference. As the room filled up with ...

You know that moment when you pick up your phone just to check a message, and before you know it, you’re three apps in, watching a random video about how penguins sleep? That’s the world we’re ...

Great communicators hook their audiences quickly by giving them a reason to care. Steve Jobs was years ahead of his time when it came to engaging presentation and communication skills. He realized ...