I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...