A little over a year ago, Lauren Fisher, an eMarketer analyst and author of the report US Ad Fraud 2017: Buyers and Sellers Fall Prey to More Sophisticated Forms, considered mobile a relatively “clean ...
Google will zero out the Android Advertising ID – literally – when users have opted out of personalized advertising starting later this year. The company notified mobile developers Thursday about the ...
Google is bringing its Privacy Sandbox initiative to the Android mobile operating system amid a period of heightened scrutiny toward how consumer data is collected ...
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which ...
Not long ago, the ability to remotely track someone’s daily movements just by knowing their home address, employer, or place of worship was considered a powerful surveillance tool that should only be ...
Location data is now able to give marketers a wealth of information to better target consumers; and the use of mobile device IDs has helped gather extremely detailed data. This data gives advertisers ...
Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon’s mobile customers. Turn was ...