ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...
ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...
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