Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

According to a 2019 survey, Instagram, YouTube, Facebook and Twitter account for four of the top five most important channels for influencer marketing. As you can imagine, as more brands turn to ...

Influencer marketing is well past its experimental phase. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

In today's ever-changing digital landscape, brands always need new and innovative ways to engage with consumers. There's a downside to focusing solely on modern trends and edgy tactics; though, while ...

Influencer marketing can be a valuable strategy for brands to connect with their audience—but it comes with challenges, especially in times of heightened social issues and political polarization. The ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...