Older cars, more uninsured motorists and rate increases are prompting insurers to take a direct approach in communicating with consumers, according to Mintel Comperemedia. Even as advertising and ...
Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...
STAMFORD, Conn., July 10, 2018 /PRNewswire/ -- Affinion Insurance Solutions (a service of Affinion Benefits Group) won three awards at the 2018 Professional Insurance Marketing Association's (PIMA) ...
ATLANTA, Sept. 12, 2018 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced that its 15 th Annual Fall Meeting & Business Showcase will take place October 14 through ...
ATLANTA, Aug. 4, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry companies ...
ATLANTA, March 17, 2022 /PRNewswire/ -- LIDMA -- the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of life insurance products ...
Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a service that provides ...
ATLANTA, Aug. 17, 2023 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nominations for their prestigious "Innovation Award" of life insurance industry ...
ATLANTA, Aug. 31, 2022 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced its 19 th Annual Fall Meeting and Business Showcase will take place October 16 – October 19 ...
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