Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.

Advertising in generative AI systems has become a fault line. Last month, OpenAI released that it would start running ads in ChatGPT. Speaking at the World Economic Forum in Davos, OpenAI’s chief ...

In a world where AI-powered search experiences are redefining how people find answers, AI search engine advertising gives marketers a new frontier for pay-per-click reach. Instead of relying solely on ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

As platforms like OpenAI, Perplexity AI and Anthropic redefine how users access information, a familiar model is reemerging ...

Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search ...

Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models that won’t hurt user trust. The changes are part of a larger strategic shift ...

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.

Google executives have insisted for months that the company has no immediate plans to put ads in Gemini. But in an interview with WIRED, Google’s senior vice president of knowledge and information, ...

Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat ...