With thousands more possible colors in its new palette, JLR hopes to draw in customers looking for something no one else has.

JLR has announced a £65 million investment to give more buyers the chance to make models like the Range Rover more unique.

Jaguar Land Rover (JLR), the UK's top luxury carmaker, has announced a whopping $81 million investment to expand its bespoke ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

The UK's largest luxury car maker, Jaguar Land Rover (JLR), says it will invest £65m ($81m) to expand its bespoke paint ...

Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...

JLR will also this year build a £10m universal paint line at its plant in Nitra, Slovakia, where Defender and Discovery are ...

Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services ...

UK's luxury car manufacturer Jaguar Land Rover (JLR) has unveiled plans to invest £65m ($81.10m) to enhance its special paint ...

Jaguar Land Rover has announced a £65 million investment to enhance its luxury paint services in the UK and Slovakia, ...