Jaguar rebrand has finally won me over

The Jaguar rebrand has finally won me over after the Type 00 stole the show at Paris Fashion Week
In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of the Jaguar Type 00 at Paris Fashion Week are fake. It really does look like a CGI render pasted in over images of a grey Parisian winter day – the straight lines and ultramarine coat look that surreal.
The Jaguar Type 00 Caused Quite a Commotion in Paris, Got Everyone Asking "What Is It?"
The head-turning Jaguar Type 00 concept car has just set wheels in Paris, causing a commotion. People kept wondering what it was
Jaguar Type 00 Concept Makes Dynamic Debut At Paris Fashion Week - Steals The Show
Jaguar unveils the Type 00 concept car at Paris Fashion Week, showcasing innovative design and hinting at its future electric vehicle lineup.
Jaguar's wild Type 00 EV looks like nothing else on Paris roads
Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept onto Parisian streets for the first time – with actor Barry Keoghan in tow.
Jaguar debuts Type 00 concept car at Paris Fashion Show with actor Barry Keoghan
The Jaguar Type 00 debuted at Paris Fashion week in ‘Ultramarine Blue’, the first time the model has been seen in this colour. Actor Barry Keoghan arrived
Jaguar's Type 00 dazzles at Paris fashion Week
The Jaguar Type 00 has been spotted on the streets of Paris for the first time since its launch. A host of celebrity A-listers were pictured arriving at glamorous locations throughout Paris Fashion Week in Jaguar’s unmistakeable,
Jaguar's Type 00 Makes Debut in Paris
Paris Fashion Week traditionally showcases the latest in fashion, but this year, a surprising entrant turned heads on the city's famous boulevards—the Jaguar Type 00 Concept, an electric vehicle signifying a bold new chapter for the historic British automaker.
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Jaguar’s controversial ultra-luxury EV looks fake in its first public appearance [Video]
The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...
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Jaguar's Controversial New EV Appears In The Arctic
In the latest tests, though, Jaguar appears to be working on something we haven't seen before: the upcoming luxury GT appears ...
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The Jaguar Type 00 Looks Just As Bizarre In Real Life
The Jaguar Type 00 met its target affluent and stylish audience at Miami Art Basel. The brand decided to reacquaint the Type ...
Jaguar Boss: Not Trying To Be Woke, But Okay With Losing Old Customers
One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...
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A future classic? Jaguar X-Type
Genuine Jag or Mondeo in a frock? The Jaguar X-type was controversial when new, but will it ever be considered a classic?
Exclusive: Jaguar Land Rover shelves plan to build EVs at Tata's India plant, sources say
Jaguar Land Rover has shelved plans to build electric vehicles at parent company Tata Motor's upcoming $1 billion factory in ...
2024 Jaguar F-Type convertible review: The art of saying goodbye
As Jaguar looks forward to an electric future, the 2024 Jaguar F-Type offers a final, roaring celebration of what made it an ...
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Jaguar Type 00 spotted on the Street for the First Time!
Jaguar Type 00 has been spotted on the streets of Paris for the first time since its launch. A host of celebrity A‑listers were pictured arriving at glamorous locations throughout Paris Fashion Week ...