Kind Snacks is trying to inject a lighter touch into a crowded better-for-you snacking category that tends to focus on functional benefits. A new ad campaign debuting Monday stars comedians Eric ...

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon. In a consumer ecosystem that increasingly favors wellness, making ...

KIND Snacks continues its exploration of health-forward snack bars and granola with a particular emphasis on savory and fruit ingredients in the brand’s expansive launch, which was showcased during a ...