Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

A research team at Chalmers University of Technology, Sweden, has developed new laser technology that could lead to tiny, ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...

The IAB Tech Lab is having its Howard Beale moment with the web browsers. “We’re mad as hell, and we’re not going to take it anymore,” said IAB Tech Lab CEO Tony Katsur. Through excessive limitations ...

Work in the learning and research labs in the College of Engineering in Computing doesn’t just happen when the students are enrolled. Behind-the-scenes, lab technicians and coordinators are keeping ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...

Kailua, HI – Normal Lab, a technology startup based in Kailua on Oahu, is making waves in the tech world with its innovative approach to hardware and climate-conscious design. Founded by two friends, ...

Have you ever wondered what happens to a vial of blood after it is drawn from your arm at the hospital? Clinical Lab Technicians are responsible for collecting biological samples such as these that ...