"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As we get older, so do our breasts. According to a study published in the National Library of Medicine, ...

Ever try on bra after bra, wondering why no shape or style seems to fit your frame? Jaclyn Fu has been there. After years of bra shopping frustration, Jaclyn was at her wit’s end: “Everything gave me ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...

A new bra design is being heralded by its makers as a possible remedy to the neck and back pain that can be suffered by women with larger breasts. Research found that wearing a bra based on unique 3D ...

Scientists who study breast biomechanics work to create the ideal bra. Aug. 24, 2010— -- In search of the perfect sports bra? You're not alone. And the bustiest women are the worst off, according ...

We tested a wide range of bras, evaluating everything from fit and support to softness and all-day wearability, and found three that truly make comfort a priority.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Since the 90s Victoria’s Secret has been the bra world’s DD ...

Grammy-winning rapper and style icon Cardi B has never been one to stay silent—especially when it comes to advocating for ...

The athleisure apparel trend, hardwired into millennials‘ shopping habits, even extends to underwear these day–and it’s having a major effect on the lingerie industry. A new study shows that today’s ...

The backless dress has long been off limits to women endowed with bigger busts. But thanks to a single mum from a council estate, they will no longer have to worry about straps spoiling their look.