Because slogans are easy to remember, they can have remarkable power. Think how many people bought BMW because it is “The Ultimate Driving Machine,” chose Energizer over Duracell batteries because “It ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Tourism campaigns do the heavy lifting of promoting a state’s amenities and allure all in a short, quippy slogan. This May has been declared Pure Michigan month in celebration of the iconic campaign ...