Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.— ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...