OTT platforms such as Netflix, Coupang Play, and TVING are expanding into live content like sports events and idol concerts.

Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

(KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports events. Netflix ...

Broadpeak will also demo solutions enabling content providers to stream live events while protecting revenue with anti-piracy measures: ...

We thought we were over having to sit through ad breaks during TV shows once streaming arrived and overtook traditional cable and satellite. But then streamers started integrating ads within content, ...