Earlier this month, the sonar manufacturing giant Lowrance introduced a free software update that instantly changed the look, and increased the readability, of their high-end units, including the HDS ...

High Definition System (HDS) multifunction displays represent the flagship series for Lowrance. First introduced 15 years ago, the series has undergone a number of evolutionary upgrades and technical ...

Lowrance, a world-leading brand in fishing electronics since 1957— announced today its exclusive partnership with Skeeter Performance Fishing Boats. Lowrance HDS Gen2 Touch navigation systems and ...

Lowrance, a world-leading brand in fishing electronics since 1957 — announced today its renewed exclusive standard fit partnership with Fishing Holdings, LLC. The relationship agreement, signed for an ...