Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...

TELEVISION is by nature a kingdom of the known; it plays upon our desire to return to a familiar place, for familiar fun, week after week, or even day after day, same time, same channel. Yet there is ...

TODDLERS know Magnus Scheving, the boss of LazyTown Entertainment, as Sportacus. The hero of “LazyTown”, a children's television programme that promotes healthy lifestyles, Sportacus lives in an ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

There is now an entire generation brought up on Sporticus’ adventures in LazyTown, with no sign of the trend for Scandinavian lycra, acrobatics, or hair-rasing scrapes abating. As a tour it has been ...

THE kids of Lazytown will never be lazy again, now that two high-energy newcomers have arrived in town. That’s the premise behind “Lazytown,” a new Nick Jr. series premiering Monday morning that was ...