Multifamily market data is essential to investors and analysts in understanding market trends driven by shifting demographics, economic trends and supply. Data is the cornerstone of any operational ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...