The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent advancements in generative AI and machine learning are changing the ways data ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...