Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

The printing industry is unique in that there are so many aspects of print, including the types, use cases, industries, and services, as well as the wants and needs of customers in how they interact ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

Personalized messaging is key to marketing success, but small businesses don’t have time to schedule every email and converse individually with each customer. Small business owners can take some of ...

Digital automation is a valuable set of tools that have led companies — big and small — to incorporate into their marketing automation strategies. Using these tools, businesses are now able to further ...