The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes. The ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Over the years, the paradigm of multicultural marketing in ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

Savvy marketers understand there are two types of KPIs – key performance indicators and key predictive indicators. Ronald Baker, author of Implementing Value Pricing: A Radical Business Model for ...

A few months ago, our VP of Product Management Bruce Ernst wrote a blog post on thinking outside of the digital marketing KPI box, focusing on the idea that we can no longer afford to focus on ...

Senior marketing managers tend to be extremely busy, which is why they need to set up dashboards that allow them to quickly analyze inbound marketing strategies and conversions. Smart Web analytics ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

Add Yahoo as a preferred source to see more of our stories on Google. By this point we all know that at the end of the day the top priority of marketing should be to create customers for the business ...

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom ...