Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

A tourism marketing plan outlines the advertising and overall marketing approach that will be used to promote a destination. Marketing plans create a customized action statement that the entire ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta kinda ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Opinions expressed by Entrepreneur contributors are their own. Knowing your target customer is the single most important job of any marketer, and it’s a job that never ends. While it’s something you ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Last week I interviewed for a Marketing Director position. I know I made a good impression. That was obvious from the hiring manager "Chip's" reactions as we spoke. Halfway through the interview, Chip ...