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Survey says: The importance of survey data in marketing

Your target audience’s opinions are crucial to ensuring the success of a marketing campaign and, ultimately, your brand. Soliciting survey data can help brands determine how their products and ...
Business Wire

Gartner Marketing Survey Finds Nearly One-Third of Consumers Plan to Begin Holiday Shopping Before November

STAMFORD, Conn.--(BUSINESS WIRE)--Thirty-two percent of consumers report that they plan to begin holiday shopping before November, according to a survey by Gartner, Inc. A survey of 327 consumers ...

CEOs Now Call Marketing A Cost Center Rather Than A Profit Driver, Study Suggests

Forty percent of CEOs are calling marketing a profit center last year. A new Boathouse CEO study shows CMOs are more aligned ...
GamesIndustry

Discoverability is the industry’s "Achilles’ heel," marketing survey finds

Creative comms and marketing agency Bastion has released its annual video games marketing survey, which reveals that discoverability is the biggest challenge publishers and developers expect to face ...
Seeking Alpha

Gartner Marketing Survey Finds 56% of Consumers Are Already Spending Like It’s a Recession

Three Major Consumer Trends—Economic Caution, Reality Skepticism, and a Return to Real-World Experiences—Demand Marketing Leaders Shift Strategies for 2026 STAMFORD, Conn.--(BUSINESS WIRE)-- Fifty-six ...
FiercePharma

Shrinking budgets and rising targets pile pressure on pharma marketers: survey

European marketers are feeling the squeeze, with a combination of shrinking budgets, rising targets and tightening compliance requirements piling on the pressure, according to a survey. M3, a medical ...
Morningstar

Gartner Marketing Survey Finds 50% of Consumers Prefer Brands That Avoid Using GenAI in Consumer-Facing Content

Half of U.S. consumers (50%) say they would prefer to give their business to brands that do not use GenAI, according to a survey by Gartner, Inc., a business and technology insights company. In this ...